i dont have any experience in tuning xtrails (although i am interested in chipping my 55 dci), but i do have experience with landrover diesel tuning.
the majority of manufacturers do follow the same principle though,
landrover expect their vehicles to be sold all over the world and have to cope with varying levels of diesel quality. eg european diesel is much higher cetane rating than russia, same applies to water and particulate content in the diesel.
Because of this, they tune the vehicles to cope with the lowest common denominator with fuel quality, whilst still maintaining emissions levels that comply with the most stringent markets (think of California for instance!) and also maintain reliability with minimal dealer facilities (back end of australia or africa, russia etc). They also want to factor in fuel consumption and engine power too, so its all a massive compromise!
therefore most ECU driven diesels are very conservatively tuned.
As an example, the TD5 diesel in the landrover discovery produces 130bhp in standard form. Do a very simple remap and you can easily get 160/170bhp with no other modifications! Uprate the intercooler and a few other tweaks and you can get a reliable 200bhp. Although when i did my wifes discovery, i found cheap supermarket diesel made it run a bit lumpy, used quality BP or Shell and it flew! Fuel economy also increased by about 10% purely because the engine was utilising the better quality fuel more efficiently.
So dont write off ecu tuning on diesels as snake oil without first considering the market that the vehicle is sold in.
Nick